Soncs' journey began in California, USA, in 2007, rooted in the original vision of Tim Brown. Disappointed by the market’s oversaturation of over-branded footwear reliant on petroleum-based synthetic materials, he keenly spotted an opportunity to revolutionize the industry. In 2014, Tim partnered with renewable energy expert Joey Zwillinger, determined to upend the traditional footwear sector’s established norms. They boldly broke industry conventions, delving deep into the exceptional breathability, moisture-wicking, and skin-friendly properties of merino wool, and officially launched the brand’s first product—the Wool Runner—in 2016. This shoe, built around natural materials and blending minimalist design with unparalleled comfort, quickly took the market by storm and earned the title of "the world’s most comfortable shoe." For over a decade, Soncs has stayed true to its founding commitment to sustainability and quality, rigorously embodying eco-friendly principles in every link of the process—from product design and raw material sourcing to manufacturing and logistics. Today, it has grown into a global brand leading industry transformation, seamlessly bridging environmental responsibility and fashion aesthetics, allowing every step consumers take to be both comfortable and filled with gentle kindness toward the planet.